Mother Earth.
As a company dedicated to building healthy families, we believe it’s our moral imperative to leave the world a better place for our children—and yours.
Helping mothers, protecting Mother Earth.
We believe that our industry must do better. As a company dedicated to building healthy families, we believe it’s our moral imperative to leave the world a better place for our children—and yours. Yet, the single-use products we make are sometimes at odds with that vision. That's the motivation behind our Mother Earth sustainability initiative.
300 million tons of plastic are produced globally every single year and around 91% of that ends up in landfills or our oceans. Of the annual 300 million tons of plastic waste, it’s estimated two million pounds come from pregnancy tests alone. When we announced the Mother Earth initiative in August 2020, we became the first company in our space to be 100% plastic neutral. We partnered with rePurpose Global to ensure the removal of as much plastic waste from nature as we use.
All Natalist products are certified plastic neutral
All Natalist products are 100% plastic neutral. For every pound of plastic we sell, we facilitate the removal of a pound of plastic pollution—giving your purchase a net-zero plastic footprint.
Our books are sustainably made and recyclable
Our self-published books are manufactured at mills that use 100% certified renewable energy, including electricity created by wind, solar, biomass, or run-of-river sources. Our paper includes post-consumer recycled (PCR) materials.
Our shipping packaging is recyclable
Everything we ship our products in is 100% recyclable and biodegradable.
Our bottles are made from HDPE
High-density polyethylene (HDPE) is a sustainable, environmentally stable material made from post-consumer recycled materials and is 100% recyclable.
Plastic Neutral Certified
Natalist is the first and only company in our space that carries a guaranteed net-zero plastic footprint. We do this through a partnership with rePurpose Global by funding the removal and recycling of nature bound plastic waste.
Sustainability Spotlight
Our Sustainable Products
