We’ve gone plastic neutral. Natalist is the first and only company in our space to carry a guaranteed net-zero plastic footprint, and we’re super excited to have this as a part of our broader Mother Earth initiative. Find out what it means to become plastic neutral and how we’re partnering with rePurpose Global to help reduce our environmental impact.


By Natalie Sealover

What is plastic neutrality?

Being plastic neutral means that for every amount of plastic created, a measured equivalent of plastic waste is recovered and removed from the environment by an individual or company through recycling/waste management efforts or plastic offset credits. It is important to note that being plastic neutral is not the same as being ‘plastic free,’ which implies that a company does not use any plastic in its business operations. 

In our case, being plastic neutral means that for every pound of plastic we sell, we facilitate the removal of a pound of plastic pollution—giving every purchase of our products a net-zero plastic footprint. We do this through a partnership with rePurpose Global to fund and facilitate the collection, processing, and reuse of ocean-bound plastic waste.

Who is rePurpose Global?

Natalist partners with rePurpose Global to enable our plastic neutral promise. They are a global, pending B-corporation that codesigns and finances supply chain interventions in collaboration with vetted recycling projects worldwide. They are the group that certifies our Certified Net Zero Plastic Footprint and holds us accountable to our promise. 

Will you ever become plastic free?

We acknowledge that going plastic neutral doesn’t come close to solving the plastic problem at hand, but we believe this is a step in the right direction. Going plastic neutral is just the beginning. We are actively working to combat our global impact even further through the exploration of new technologies and materials that are kinder to our planet without compromising quality.

We launched our Mother Earth sustainability initiative in August of 2020 to outline what we're doing now and what we are working towards for the future. We hope you’ll join us in our support of Mother Earth.

Learn more about our Mother Earth sustainability initiative.


Featured Image by Lisa Fotios