Mother Earth, Year 4

Aug 15, 24 ● 2 min

Four Years of Sustainability

August 2024 marks four years of our Mother Earth sustainability initiative. We started this initiative in 2020 with a simple idea: we want to leave the world a better place for our children—and yours. Motherhood is sacred, and so is Mother Earth, so we’re excited to bring you the fourth annual update of our Mother Earth sustainability initiative to highlight how far we’ve come and where we would love to go.

100% Plastic Neutral

Unfortunately the environment often becomes a dumping ground for millions of tons of plastic every single year. In fact, of the 400 million tons of plastic produced globally every year, around 91% ends up in landfills or oceans. It’s also estimated that two million tons come from pregnancy tests alone.

We knew our industry had to do better, which is why we became the first company in our space to be 100% plastic neutral in August 2020. Thanks to our partnership with rePurpose Global, we proudly remove as much plastic waste from nature as we use in our products.

As of July 2024, in total, Natalist has offset 72,874 pounds of plastic since launching our Mother Earth initiative in August 2020. This impact is not just ours, it’s yours. You’re making a difference every time you choose a plastic-neutral product from Natalist.

Doubled Our Impact

To take our sustainability initiative even further this year, we celebrated Mother Earth Month in April by doubling our impact for the entire month. For every pound of plastic we sold on Natalist.com in April, we removed twice the amount of plastic pollution from the environment.

Less Plastic, Less Electronic Waste

Not only are we proud to be plastic neutral, but we are always exploring other ways to reduce the use of plastic and increase the use of recyclable materials in our products. Within the past four years, we have introduced our Ovulation Test Kit and Early Pregnancy Test Strips for earth-friendlier test options that ditch the plastic casing. These kits use 75% to 81% less plastic than midstream test options and produce zero electronic waste.

Recycle, Recycle, Recycle

In addition to these test strip options, we are proud to use 100% recyclable paper boxes and high-density polyethylene (HDPE) bottles for our supplements, including our Prenatal Daily Packets. HDPE is a sustainable, environmentally stable material made from post-consumer recycled materials. Our self-published books are also made with recycled materials and are manufactured in mills that use certified renewable energy. Lastly, all of our products are shipped to you in 100% recyclable and biodegradable packaging.

What’s Next?

In the first four years of our Mother Earth Initiative, we have partnered with rePurpose Global to offset almost 72,874 pounds of plastic, developed ovulation and pregnancy test strips with 75% to 81% less plastic, and pursued more sustainable packaging for all of our products. We are always looking for new ways to support sustainability in our business and look forward to our continued growth.

Thank you for choosing Natalist and contributing to our mission with every purchase. We hope you’ll continue to help us do better for Mother Earth as we navigate this planet—and parenthood—together.

Keep Reading

Read our Mother Earth, Year 1 update

Read our Mother Earth, Year 2 update

Read our Mother Earth, Year 3 update

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Emmy Walters, Brand Manager, Natalist

Emmy is a brand and content strategy expert with a passion for women’s health, creative writing, and marketing. Emmy joined Everly Health in May 2021 as a Content Strategist and transitioned to the Natalist business as a Brand Manager in February 2024. She has a Bachelor’s Degree in English Literature from Sewanee: The University of the South with minors in Education and Women’s and Gender Studies.