Natalist and Glow Partner to Support Women At Every Stage Of Their Reproductive Journey

Feb 22, 24 ● 4 min

Connecting millions of women to the right product at the right time in their preconception, pregnancy, and postpartum experience to support reproductive health

Natalist, an Everly Health brand founded by moms for moms–that offers consumers preconception, pregnancy, and postpartum essentials that are 100% plastic neutral, today announced a partnership with Glow. Glow is a data science company that is #1 in women’s health supporting women from period tracking to pregnancy and the first year of baby's health. This partnership offers a seamless experience for women, providing the right reproductive health essentials at every step: planning, pregnancy, and parenthood.

Millions of women trying to conceive use Glow to track their cycles and understand their fertility. Now, they can buy Natalist ovulation tests, fertility tests, and prenatal vitamins through the app as part of their journey.

“The path to parenthood is unique for each woman, and it's not always easy. As a company founded by moms, we get it," said Jenifer Dasho, Chief Marketing and Strategy Officer at Everly Health. "Natalist is built on the values of community and science. Through our new partnership with Glow, we're able to reach women where they are already finding community and help them feel even more supported with evidence-backed reproductive essentials."

The collaboration allows Natalist to meet women right where they are with evidence-backed products, including the Ovulation Test Kit, Women’s Fertility Test, and Prenatal Gummies, for purchase in the app at exclusive discounts. Women will also receive important reminders in the Glow app with product suggestions such as our Early Detection hCG Pregnancy Test Strips, tailored to their specific stage in the fertility journey, ensuring they have the best support, including Women’s Prenatal Vitamins with Folate, as they navigate this important phase of life.

"As the leading women’s health company, we are thrilled to announce our collaboration with Natalist, the leader in reproductive health essentials,” said Mike Huang, Chief Executive Officer at Glow. “Together, we are committed to enrich the health journey of our users, providing them with unparalleled insights and exceptional service.”

About Natalist

Founded in 2019 and acquired by Everly Health in 2021, Natalist offers fertility, pregnancy, and postpartum essentials that are science-backed and designed with sustainability in mind. Natalist takes the guesswork out of reproductive health with thoughtfully designed products that empower consumers to support every step of their fertility health and reproductive journeys. As part of the brand's Mother Earth initiative, all Natalist products are 100% certified plastic neutral. For more information on Natalist, visit natalist.com and get social on Instagram.

About Glow

Glow, a data science company founded by Max Levchin, Co-Founder of PayPal and CEO of Affirm, aims to empower women with knowledge about their bodies and reproductive health. With over 25 million users and 1.7 million babies born, Glow offers 4 apps to help women manage their reproductive journey. The San Francisco-based company also contributes to scientific research in this field. For more information, visit glowing.com.

Frequently Asked Questions About the Natalist and Glow Partnership

How does the partnership between Natalist and Glow enhance my experience?

This collaboration leverages Glow’s technology to deliver timely, personalized insights and recommendations for Natalist products, enhancing user engagement and optimizing their health tracking and management through the app. Download the fertility app and join the Glow community today.

What makes Natalist products unique in the reproductive health market?

Natalist products stand out due to their combination of scientific backing and sustainable manufacturing practices. They offer a thoughtful approach to women’s reproductive health, supporting women with clinically validated products that are also environmentally friendly. These products provide valuable insight into fertility and menstrual cycle management.

How do Natalist and Glow together support the journey to parenthood?

By integrating Natalist’s reproductive health products with Glow's mobile app tracking capabilities, the partnership provides a holistic approach to managing fertility, offering both the tools to monitor fertility signs and the products needed to support it. This allows parents to make more informed decisions and begin their journey into motherhood.

What Natalist products should I consider buying to support my pregnancy journey?

Explore our range of prenatal vitamins and pregnancy products tailored for each stage of your reproductive journey. Whether you're in the planning phase, utilizing our fertility products, or currently pregnant, we offer comprehensive solutions like CoQ10 capsules for egg quality, Vitamin D3 gummies for maternal health, and Myo-Inositol supplements to support hormonal balance. Each product is designed with your health and well-being in mind, backed by science and sustainability.

Are there any community or support groups for users of Natalist and Glow?

Glow users can engage with community forums and support groups within the Glow app, where they can connect with others on similar reproductive journeys, share experiences, and receive encouragement. Additionally, for more resources and advice on reproductive health, visit the Natalist blog where you can find expert articles on topics such as are you more fertile after having a baby, how common is infertility, the importance of hydration when trying to get pregnant, coq10 fertility benefits, and more updates on the latest in women’s health.

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