Introducing our New Ovulation Test Strips

Apr 07, 21 ● 2 min

Accurately know when you're most likely to conceive with our new Ovulation Test Kit, available at Target and online!

Today we are proud to announce that our mom-led and mom-owned business has launched the first and only ovulation test strips available in Target stores nationwide. Ovulation test strips are an easy, affordable way to track ovulation, identify your fertile window, and increase your chances of getting pregnant. Our new at-home Ovulation Test Kit takes out the guesswork so you can get down to business.

More for less

We’ve got you covered. This kit includes everything you need to find your fertile days.

✓ 30 Ovulation test strips
✓ 1 Reusable silicone urine cup
✓ 1 patent-pending cycle tracker

Our clear, jargon-free instructions will walk you through how to use the at-home ovulation test kit. And our one-of-a-kind cycle tracker helps keep your test results organized so you can easily identify when you typically experience your LH surge each cycle and help predict future cycles and fertile windows.

Ditch the casing! An earth-friendlier option

This test kit uses 75% less plastic than midstream tests, and unlike digital tests, produces zero electronic waste. Our products are also certified plastic neutral which means we remove as much plastic waste from nature as our products produce. Similarly, our hCG test strips use 81% less plastic than midstream pregnancy tests, making them another great sustainable alternative. Read more about our Mother Earth initiative.

How it works

There are lots of options available to women to track ovulation: basal body temperature (BBT) charting, cervical mucus tracking, salivary ferning, and home ovulation tests. Multiple studies have evaluated the clinical accuracy of the above methods and found that home ovulation tests that detect urinary LH, like the ovulation test strips included in the Natalist Ovulation Test Kit, have consistently been shown to be accurate in predicting ovulation.

Multiple studies have evaluated the clinical accuracy of the above methods and found that home ovulation tests that detect urinary LH have consistently been shown to be accurate in predicting ovulation.

This is because ovulation is induced by a surge of luteinizing hormone (LH), a hormone produced in the brain. This LH surge, which occurs approximately 24-48 hours before ovulation, can be detected by our easy at-home ovulation test strips. During your LH surge, an abundance of LH is excreted in urine, which the ovulation test kit will detect and display as a positive ovulation test result.

Timing is everything when trying to conceive. Finding your fertile window, aka the days when you are most likely to conceive, is essential. It can be difficult to decode your biology to find the ideal time to try to get pregnant each month. If your cycle length is irregular or varying, it can feel impossible as your fertile window makes itself a moving target. If that’s you, our Ovulation Test Kit can be especially helpful—the clear readout of the Natalist Ovulation Test Kit will tell you if you are in your LH surge or not, enabling you to confidently identify when you are ovulating.

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Halle Tecco, MBA, MPH, Natalist Founder

Professional Experience

Halle Tecco is the Founder of Natalist. She is an Adjunct Professor at Columbia Business School, the host of The Heart of Healthcare Podcast, a Co-Founder of Cofertility, and a... Read More