image bio

Our best sale of the year is here! Stock up with 60% off sitewide, use code BFCM24. Shop Now

0 Item(s) in the shopping cart

Add Something Extra

Prenatal Daily Packets

$66

Prenatal Gummies

$39

The Lube

$25

Cart

Your cart is currently empty.

Shop All

Add Something Extra

Prenatal Daily Packets

$66

Prenatal Gummies

$39

The Lube

$25

Magnesium Plus

$35

Stories

Always in Awe
Stories 2 min

Always in Awe

Let’s Take a Moment to Celebrate All the Moments. We are in awe of you. Awestruck by your body, awestruck by all the things it can do. So let’s take...

Read More
Adina Schwartz Discusses COVID Pregnancies, Pregnancy Loss, and Stillbirth Education
Stories 13 min

Adina Schwartz Discusses COVID Pregnancies, Pregnancy Loss, and Stillbirth Education

Tell us a little about yourself. My name is Adina Schwartz; I am 28 years old and originally from Toronto. My husband Jason and I got married five years ago...

Read More
Allie Egan on Starting a Company While Pregnant During a Pandemic
Stories 6 min

Allie Egan on Starting a Company While Pregnant During a Pandemic

Tell us a little about yourself. I’m Allie Egan, and I’m the mother to 3 babies— Cooper, my soon-to-be baby girl, and Veracity— a new beauty and tech company that...

Read More
Suzie Ehlers on LGBTQ+ Parenthood and the Power of Persistence
Stories 7 min

Suzie Ehlers on LGBTQ+ Parenthood and the Power of Persistence

Tell us a little about yourself. I am a registered nurse currently living in Los Angeles, CA, but I was born and raised in Cincinnati, OH. I recently achieved a...

Read More
Romi Razuri on the Rocky and Rewarding Journey to Parenthood
Stories 2 min

Romi Razuri on the Rocky and Rewarding Journey to Parenthood

Tell us a little about yourself. I am 27 years old, from Peru. I’ve been in the United States for 10 years. I came here looking for freedom—freedom to be me....

Read More
Meet Linda Kim
Stories 2 min

Meet Linda Kim

Linda Kim is a Board Director at Natalist. In her day job, she serves as Chief Operating Officer of HAUS LABORATORIES, Lady Gaga’s beauty brand. She was previously VP of...

Read More
Miriam Williams on Motherhood Inspiring Innovation
Stories 5 min

Miriam Williams on Motherhood Inspiring Innovation

Tell us a little bit about yourself.  I’m a mom to David, wife, friend, and retail executive turned founder. Every day I get to go to work and collaborate with...

Read More
Tara Elwell Henning on Creating Her Startup’s Maternity Policy
Stories 3 min

Tara Elwell Henning on Creating Her Startup’s Maternity Policy

Tell us a little bit about yourself. I’m Tara, co-founder of Superkin. I live in Sausalito CA (just at the foot of the Golden Gate Bridge) with my husband, Louis,...

Read More
LaToya Dwight on the Fibroid Pandemic
Stories 7 min

LaToya Dwight on the Fibroid Pandemic

You were diagnosed with fibroids a few years ago. What was life like leading up to your diagnosis?  Leading up to the diagnosis of uterine fibroids, life was pretty normal....

Read More
Meet Courteney Bechtel
Stories 4 min

Meet Courteney Bechtel

Courteney has a degree in Apparel Merchandising & Product Development and previously served as the Director of Product Management at Natalist. Courteney has over a decade of experience working in the product development and...

Read More
Hedi Rappard on How Empowering Menstruaters Gave Her The Courage to Pursue IVF
Stories 7 min

Hedi Rappard on How Empowering Menstruaters Gave Her The Courage to Pursue IVF

Tell us a little about yourself. I am a wife, attorney, mama-to-be, and newly founded entrepreneur. Founder of JUNE Co., an e-commerce company founded to provide menstruators with access to...

Read More
Marilyn Gomez on Normalizing Having One Child
Stories 10 min

Marilyn Gomez on Normalizing Having One Child

Tell us about your journey to motherhood.  I’ve always wanted to be a mother. So when I got married in July 2009, my husband and I started “trying” immediately. I...

Read More

Planning Shop Now
Pregnant Shop Now
Postpartum Shop Now