image bio

Our best sale of the year is here! Stock up with 60% off sitewide, use code BFCM24. Shop Now

0 Item(s) in the shopping cart

Add Something Extra

Prenatal Daily Packets

$66

Prenatal Gummies

$39

The Lube

$25

Cart

Your cart is currently empty.

Shop All

Add Something Extra

Prenatal Daily Packets

$66

Prenatal Gummies

$39

The Lube

$25

Magnesium Plus

$35

Learn

Introducing our New Ovulation Test Strips
Sustainability 2 min

Introducing our New Ovulation Test Strips

Accurately know when you're most likely to conceive with our new Ovulation Test Kit, available at Target and online! By Halle Tecco, MBA, MPH Today we are proud to announce that...

Read More
Five Misconceptions About Labor
Pregnancy 4 min

Five Misconceptions About Labor

Are you pregnant and preparing for labor and delivery? OBGYN Dr. Gleaton breaks down some of the most common misconceptions about giving birth. By OBGYN and fertility expert Dr. Kenosha...

Read More
Why Do I Ovulate So Early In My Cycle?
Ovulation Tests 5 min

Why Do I Ovulate So Early In My Cycle?

If you’re tracking your fertile window with ovulation tests or other methods, you may be learning new things about your cycle. In fact, you may have had a cycle where...

Read More
Why C-section Shaming Must Stop
Pregnancy 4 min

Why C-section Shaming Must Stop

Why is there so much judgement against women who have c-sections? Every single birth is a miracle and should be celebrated. By Margaret Rogers, MPA Why is there so much...

Read More
What to Look for When Buying Ovulation Test Strips
Ovulation Tests 4 min

What to Look for When Buying Ovulation Test Strips

A quick guide on how an ovulation test strip works, how to pick a good brand, and how to use them properly.  By Vernita Brown Ovulation test strips are an...

Read More
Pregnancy Q&A with Dr. Gleaton
Pregnancy 4 min

Pregnancy Q&A with Dr. Gleaton

Every month, Dr. Gleaton answers all your questions about fertility, pregnancy, birth and more. Follow us on Instagram to ask your questions!   By OBGYN Dr. Gleaton I’m 13 weeks...

Read More
Ovulation Medication Q&A with Dr. Gleaton
Fertility Treatments 4 min

Ovulation Medication Q&A with Dr. Gleaton

Every month, Dr. Gleaton answers all your questions about fertility, pregnancy, birth and more. Follow us on Instagram to ask your questions! By OBGYN Dr. Gleaton I’m eleven months postpartum and...

Read More
TTC Q&A with Dr. Gleaton
Getting Pregnant 9 min

TTC Q&A with Dr. Gleaton

Every month, Dr. Gleaton answers all your questions about fertility, pregnancy, birth and more. Follow us on Instagram to ask your questions!   By OBGYN Dr. Gleaton Is there any...

Read More
Meet Linda Kim
Stories 2 min

Meet Linda Kim

Linda Kim is a Board Director at Natalist. In her day job, she serves as Chief Operating Officer of HAUS LABORATORIES, Lady Gaga’s beauty brand. She was previously VP of...

Read More
CoQ10 for Fertility Treatments and IVF
Nutrition 6 min

CoQ10 for Fertility Treatments and IVF

Can CoQ10 improve fertility treatment and IVF outcomes? This article dives into the research about this popular antioxidant and if it can help fertility treatment outcomes.  By Halle Tecco, MBA,...

Read More
We Asked 8 Parents How Much It Cost to Have a Baby
Family Planning 3 min

We Asked 8 Parents How Much It Cost to Have a Baby

How much does it cost to have twins? To have an IVF baby? To adopt? To use a sperm donor, an egg donor, or a surrogate? In this article, we...

Read More
Why Parenting Should Be Listed on Your Resume
FYI 4 min

Why Parenting Should Be Listed on Your Resume

  Raising humans is hard work. Through all the homework, after-school activities, and countless storytimes, you’re building hard and soft skills that translate directly to your work life. It’s time...

Read More

Planning Shop Now
Pregnant Shop Now
Postpartum Shop Now